EPS 1 Digital Titans - James Sandrini Co-Founder & Strategy Director at 48.1 - Brand Clarity

In this Digital Titans conversation, our guest is James Sandrini Co-Founder & Strategy Director at 48.1. They are a creative agency in London that helps companies to get clarity on their brand and positioning and help to tell their story clearly to customers and employees.

In this conversation, we talk about the power step back start to get the strategy right before just doing it.  

We talk about too many leaders just trying to copy what works somewhere else and don’t strategise on what is the right solution for their brand. He shares examples of companies that use this time to work on strategy instead of just putting out the fires.

James shares how he has observed that the consumers now have accepted and expect that digital ordering and sees it as a fundamental factor when they engage with hospitality businesses.

We also talk about their next big move when it comes to Digital Transformation in restaurants and much more.

If you are a hungry learner when it comes to digital transformation in hospitality I would recommend downloading a copy of the free report DIgital transformation of Hospitality, created by Vita Mojo, Hospitality KAM-Media and us here at Hospitality Mavericks. 

We have interviewed more than 100 leaders across the hospitality industry to understand where they are, how they are adapting to change, and how the future looks when it comes to digital transformation. 

You can download the report via the link here  or via this link:

https://resources.vitamojo.com/digital-transformation-hospitality-report

The Digital Titans series is brought to you by the wonderful people at Vita Mojo - the technology company powering the best food and drink businesses in the UK and Europe.

Learn more about Vita Mojo here👇

https://www.vitamojo.com