Binge Marketing is a marketing strategy that has you developing a long-term relationship with your audience using serial content. This fosters trust and lays a foundation for the realisation of your marketing goals. The person behind this concept is Carlijn Postma, founder of the content marketing agency The Post and author of ‘Binge Marketing: The Best Scenario for Building Your Brand’.
I invited Carlijn on to the show to find out how this methodology works, and how you can start implementing these ideas for your business. Join us as we discuss having a long-term vision with your purpose, expanding your story in serial format, some storytelling techniques like the ‘hero's journey’, the lessons learnt from her advertising career, and how brands are getting Netflix documentary series.
Links:
‘Binge Marketing’ by Carlijn Postma: https://www.amazon.co.uk/Binge-Marketing-Scenario-Building-Brand/dp/1911671049
Oatly: https://www.oatly.com/uk/
1% For The Planet: https://www.onepercentfortheplanet.org/
Hiut Jeans: https://hiutdenim.co.uk/
Sweetgreen: https://www.sweetgreen.com/
#112 Jon Davies, MD of Levy UK and Ireland, on the Circular Food Economy: https://hospitality-mavericks.captivate.fm/episode/112
CarlijnPostma.com: https://carlijnpostma.com/
ThePost.nl: https://thepost.nl/
#55 The future is for Brands that care with Katy Moses: https://hospitality-mavericks.captivate.fm/episode/55-with-katy-moses-
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A big thank you to our sponsor Bizimply who are helping progressive leaders and operators making every shift run like clockwork. Head to our website at www.bizimply.com or email them directly at advice@bizimply.com.
