In this comprehensive conversation, Herman Koppe, a former executive at Nestle and a social selling expert, discusses the significance of social selling in building meaningful relationships in the professional world, especially on LinkedIn.
He highlights how its use shouldn't just revolve around promotional content but about sharing value-adding and relevant content. He stresses on how social selling isn't a one-time activity but a consistent long-term plan of nurturing relationships for predictable growth. Herman also emphasizes the importance of correctly maintaining individual or business profiles on LinkedIn. He shares how data from LinkedIn profiles can be leveraged and outlines how to measure the success of social selling efforts. The conversation concludes with Herman sharing on the importance of cooperation between sales and marketing for maximum effectiveness.
Connect with Herman:
https://www.linkedin.com/in/hermankoppe/
