Alastair Gordon, the UK Operations Director of Ole & Steen describes the process of bringing the Danish bakery chain Lagkagehuset (Ole & Steen)to the UK. He explains the strategic adjustments that were necessary for the London market, the main lessons he encountered from the scaling process and why it is crucial to get the right people on board from the beginning.
#7: Scaling a Danish Bakery Chain in London With Alastair Gordon
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